Marketing Associate, Group Subscriptions

Job Locations United States-NY-New York | United Kingdom-London
ID
2021-7910

Introduction

The Economist magazine logo

The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

We are seeking a B2B marketing rockstar who will elevate our sales efforts to help us grow our footprint and client base across the EMEA, Asia & US markets. This role is perfect for someone with a think-er and do-er mentality and an unquenchable thirst to drive Economist Group Subscriptions through demand and lead generation as well as sales enablement in the financial services, corporate, government, professional services and consulting sectors.

 

The ideal candidate is highly driven, self-starting and analytical, with a solid understanding of B2B marketing principles. 

Accountabilities

How you will contribute:

  • Manage the development and execution of demand and lead generation campaigns
  • Work cross-functionally to optimize paid and owned marketing channels
  • Support the B2B sales team with sales presentations and promotional materials 
  • Identify content marketing opportunities 

Experience, skills and professional attributes

The ideal skills for this role are:

  • Experience in marketing B2B subscriptions in a fast-paced environment with multiple stakeholders
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to manage responsibilities independently and work with minimal supervision
  • Strong project management and organizational skills
  • Proficient in relevant software/applications such as Google Analytics, Salesforce and Marketo/Eloqua

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