The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Currently, we are seeking a boundary-pushing, inspiring, and strategy-led Executive Creative Director to join our iconic brand and ensure that our audiences, no matter where, how and when they engage with us, have a clear sense of who we are, what we stand for and how we deliver benefits to them.
Our marketing creative, expressed in both words and visuals, is a critical component of delivering a compelling narrative and cohesive brand experience.The Executive Creative Director will be responsible for creative and branding strategy, developing a company-wide brand architecture that serves both our b2c and b2b units, cross channel campaign concepts and assets and inspiring a global team of copywriters and designers to achieve their fullest potential.
The ideal candidate is passionate about brand marketing and can clearly articulate how phenomenal brands break-through and resonate with consumers and clients. Candidates should have experience crafting brand identity and architecture, as well as defining and executing both brand building and direct response marketing campaigns.
How you will contribute:
The ideal skills for this role are: