The Economist Group is dedicated to the pursuit of progress and built on high-quality, independent analysis, a foundation of its businesses. Based in London and serving a global customer base, the Group produces digital and print content, global events, and offers a range of subscriptions and other services.
Our Economist Impact business offers a unique combination of research and content creation amplified by brand communications that reach the most influential audiences. Economist Impact works in partnership with many clients to create powerful programs by leveraging the expertise of its teams and amplification platforms across The Economist Group.
As the Head of Paid Social with Economist Impact, you will lead the ongoing development and delivery of our paid social media strategy. You will also be responsible for the social media governance model overseeing the execution of paid social programs, measuring and optimizing social media performance metrics, and developing enhanced reporting.
The successful candidate will have an excellent understanding of the nuances of the different social media channels, and passion for great storytelling and understand the importance of attention to detail and tone of voice.
How you will contribute:
The ideal skills for this role are: