Reports to: Chief Programmes Officer.
Hours: Full time, with flexible hours. Core hours are from 10am to 4pm.
Location: Remote 3 days per week and in London 2 days per week (Canary Wharf).
Salary: £34,000-£36,000 per year, depending on experience.
Closing date: November 12th.
First-stage interviews: Week of November 22nd.
Second-stage interviews: Week of December 6th.
HOW TO APPLY
Please submit a CV and cover letter through The Economist Group’s jobs portal, here.
ABOUT THE ECONOMIST EDUCATIONAL FOUNDATION
We are an independent charity that was set up by staff from inside The Economist newspaper in 2012. We enable disadvantaged young people to join inspiring discussions about the news which teach them to think critically, communicate effectively and understand what’s happening in the world.
Building these competencies can change a young person’s life. They learn to listen, creatively solve problems and speak confidently about the issues affecting their lives, from inequality to climate change. This sets them up to succeed in school, in future work and as citizens.
We are a small organisation (currently a team of eight with a turnover of under £1m) with big plans to grow. We sit within the larger Economist Group and work with teams across the company. www.EconomistFoundation.org
THE ROLE IN SUMMARY
We are looking for a marketing manager who is excited about playing a lead role in scaling up our unique educational programme in the UK and globally. This is a new role, with scope to make it your own. You’ll join a passionate team with a supportive, creative culture and ambitious growth plans. You’ll also have the unique opportunity to work with teams across The Economist, one of the world’s leading media brands, including an award-winning social media team, acquisition, films, retention, podcasts and more.
We deeply value diversity in all respects and encourage applications from candidates from all backgrounds.
WHAT YOU WILL BE MARKETING: AN INNOVATIVE SCHOOLS PROGRAMME
Our programme, Topical Talk, gives teachers high-quality training and resources to have weekly discussions about the news in their classrooms. Students also use our innovative Topical Talk Student Hub to join discussions with counterparts all over the world and leading topic experts. Our current topic is COP26 and one of the experts is Al Gore. Young people who regularly take part make five times more progress than their peers in thinking and communication skills that are proven to change life outcomes.
THE ROLE AND WHAT WE CAN OFFER YOU
Lead responsibility for marketing our programme, with help from a supportive, collaborative team and a wealth of marketing expertise to draw on across The Economist Group. We are passionate about reaching more young people and we have ambitious new plans to scale up Topical Talk globally. As our Marketing Manager, you will have lead responsibility for marketing the programme to schools, working closely with the rest of the Foundation team and engaging support from marketers across The Economist.
You will be creative in planning marketing activities that maximise a small-charity budget and you’ll actively build relationships in The Economist’s marketing team to secure support and create opportunities to collaborate. You will enjoy working with others and drawing on the knowledge and skills of your colleagues, from the Foundation’s Designer to experienced in-house teachers, to optimise your marketing campaigns.
Strong foundations to build on. We have already achieved national scale: we worked with 113 partner schools in 2020/21. We now aim to radically expand our reach, and our strategy for growth has already shown exciting success. In the past year, our teaching resources amassed 14,000 subscribers and were downloaded 160,000 times in 141 countries. Our programme was recognised by HundrED.org, a global education charity, as one of the most impactful and scalable education innovations globally.
An opportunity to join a passionate, high-performing team at an exciting stage of growth and have a real social impact. You will play a key role in building on our momentum and helping us achieve our growth aims. Our three-year goals are to reach 20% of UK state schools (roughly 4,000 schools) and to match that reach globally, including 3,000 schools in the U.S.
The creative freedom of a small organisation combined with the advantages of a larger company and leading media brand. You will have access to Economist Group benefits including private medical insurance and great training and mentoring opportunities.
Marketing strategy and planning:
Campaign implementation and management:
Analysis and reporting: