The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
It’s an exciting time for customer retention at The Economist, which is receiving renewed focus following years of successful subscriber acquisition. As the Retention Marketing Lead, you’ll be part of the team at the forefront of making The Economist a world-leading customer retention organization. Working with the Head of Customer Development and a wider team of marketers and cross-functional experts, you’ll be putting the customer experience at the heart of everything you do, helping to lead the planning and execution of multichannel marketing campaigns that drive quality engagement and crucial early-stage retention among year 1 subscribers - one of our key strategic audiences.
This challenging and rewarding role requires a confident self-starter, with excellent skills in both strategy and delivery and a keen understanding of how engagement and retention levers impact performance.
How you will contribute:
Ideal skills for the role are: