UX Strategist

Job Locations United States-NY-New York
ID
2021-8034

Introduction

Economist Impact - Logo

Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience.

We partner with corporations, foundations, NGOs and governments across big themes including sustainability, health and the changing shape of globalisation to catalyse change and enable progress.

With the power of The Economist Group behind it, Economist Impact crafts bespoke partnerships using a potent portfolio of capabilities including:

  • policy research and insights
  • branded content
  • media & advertising
  • design thinking and data visualisation
  • global and bespoke events

The digital strategy function sits as part of a global commercial product and data team in Economist Impact. We are looking for someone who can work autonomously and as part of a collaborative team.  This would be an ideal role for an enthusiastic, collaborative Digital Strategist, with a deep interest in digital storytelling, who shows initiative in finding solutions to business needs. 

Accountabilities

  • Work with cross-functional teams in the pre-sale process to map big ideas into compelling digital experiences
  • Work with content, research, strategy, product, design, and delivery teams throughout the delivery process to bring campaigns to life successfully through concept development, wireframing, discovery workshops and prototyping Study qualitative and quantitative data to support digital strategies for integrated campaigns, and new product development
  • Provide insights on integrated campaign performance and product portfolios to optimise campaigns in post-launch phases of iteration and delivery
  • Support the architecture of digital storytelling programmes, creating blueprints and roadmaps to enable internal and client alignment 
  • Seek opportunities to incorporate new product and service innovations into campaign strategies wherever appropriate 
  • Share knowledge to keep internal and external stakeholders abreast of new technologies, market or internal innovations and integrations and champion digital storytelling across the team 
  • Identify acquisition and engagement trends to inform campaign optimisations
  • Identify opportunities for growth within key client partner client relationships including supporting cross-sell opportunities as they relate to digital strategy 

Experience, skills and professional attributes

  • Extensive experience working with clients and internal teams to shape programme opportunities, challenges, and open questions into coherent digital strategies
  • Experience in digital storytelling across different platforms (such as web, app, experiential)
  • Experience facilitating discovery workshops and ideation sessions with mixed cross-disciplinary teams from inside and outside your organisation
  • Ability to produce wireframes, design concepts, moodboards and other visual aids to communicate and align on digital strategy
  • Comfort with undertaking quantitative and qualitative data collection and analysis in order to inform strategy and optimisation approaches
  • A view of the existing technology and innovation landscape as it relates to digital storytelling and communication strategies, and a view of what’s coming that will present new opportunities and challenges
  • A strong understanding of the media, research, and agency competitor and client landscape

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