Marketing Manager, Custom Events MEA

Job Locations AE-Dubai
ID
2021-8054

Introduction

Economist Impact - Logo

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

 

An opportunity has arisen for a highly motivated and experienced marketing leader to join The Economist as a Marketing Manager. The successful candidate will be based out of our Dubai office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of Custom Events in the Middle East & Africa region.

 

The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. The successful candidate will create and maintain budgets, be client-facing in a marketing planning, consultative and delivery capacity, as well as managing freelancers and other team members in the region as the business grows.

 

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. The portfolio has experienced unprecedented growth over the last 18 months, and a result we’re looking for a Marketing Manager who is eager to develop their skills and career fast.

Accountabilities

 How you will contribute:

  • Develop and execute effective marketing campaigns for various events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, direct mail, etc.)
  • Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
  • Set up thorough, results-driven marketing plans for each client with clearly defined timelines and deadlines
  • Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, on-boarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data
  • Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
  • Develop a strong understanding of our products, customer and competitive landscape and translate these in to effective strategies
  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends
  • Manage, train and develop team members and work alongside direct reports to develop a continuous test and learn approach across channels
  • Engage with marketers in different areas of The Economist Group to learn and share best practice and bring new learnings to the Events team
  • Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
  • Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

Experience, skills and professional attributes

The ideal skills for this role are: 

  • Proven relevant marketing experience (e.g. direct and/or events marketing, with  preference given to those with digital and in-person large-scale conference marketing experience and industry events) 
  • Excellent client and external stakeholder management skills
  • Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
  • A strong understanding of the customer journey, acquisition process and digital marketing channels 
  • Self-motivated, naturally curious and a strong sense of personal accountability
  • Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent  (or equivalents) and back-end website editing tools like WordPress
  • Driven to explore new marketing tactics and optimise traditional channels
  • Excellent written English and proof-reading skills with a commitment to standards of excellence with attention to detail
  • Commercially minded and highly motivated to exceed targets
  • Campaign tracking, reporting and analytical skills at campaign and customer level

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