Data Analyst

Job Locations United Kingdom-London
ID
2021-8193

Introduction

Economist Impact 2021 Logo

Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience.

We partner with corporations, foundations, NGOs and governments across big themes including sustainability, health and the changing shape of globalisation to catalyse change and enable progress.

With the power of The Economist Group behind it, Economist Impact crafts bespoke partnerships using a potent portfolio of capabilities including:

  • policy research and insights
  • branded content
  • media & advertising
  • design thinking and data visualisation
  • global and bespoke events

The data analysis and insights function sits as part of a global commercial product and data team in Economist Impact. We are looking for someone who can work autonomously and as part of a collaborative team.  This would be an ideal role for an enthusiastic, collaborative Digital data Analyst, with expertise in web analytics and insight. 

This is a 12 month fixed term contract. 

Accountabilities

How you will contribute:

  • Be responsible for all aspects of client reporting on digital storytelling projects (setting KPIs, creating and applying measurement frameworks, setting up reporting dashboards and insights, and custom analysis)
  • Provide subject matter expertise and consultancy to internal teams and clients in the area of web analytics and tracking - with a particular focus on the Google Suite of products (Google Analytics, Tag Manager, Data Studio)
  • Implement and QA custom event tracking using a debug console, problem-solving against tight schedules
  • Identify, evaluate and implement external services and tools to support data new tracking initiatives and data validation and cleansing
  • Create data dashboards, graphs and visualisations and build them into presentations and documents as needed
  • Mine and analyse large datasets, draw valid inferences and present them using a reporting tool
  • Developing best practices for digital solutions in general and taking ownership of integrated reporting projects
  • Provide sector and industry benchmarking analyses and reports

Experience, skills and professional attributes

Ideal skills for the role:

  • A self starter with an analytical mind and troubleshooter mindset to problem solve nimbly 
  • Attention to detail, along with the ability to communicate clearly
  • Strong in mathematical and analytical thinking and ability to quickly group items into categories and subcategories based on similarities, see patterns in data
  • A person with a genuine passion for digital and data with a keen sense of future developments
  • Ability to work under pressure, managing multiple stakeholders with conflicting priorities
  • Ability to present reports to external parties and to explain analytics in simple terms
  • Strong numerical background (Math, Computer Science, Economics, Information Management, Excel Macros, RegEx functions, …)
  • Google Tag Manager - 1+ years experience 
  • Google Analytics - 1+ years experience
  • Knowledge and/or experience working with Python (data Analysis), SQL, JavaScript would be a considered a strong plus
  • Data visualization tools - should have good understanding of sourcing of data and key requirements for data cleansing works
  • Experience with a debug console (example: GA Debugger)
  • Knowledge of data visualisation and presentation tools (such as PowerPoint, Google Slides, Flourish, Tableau, R Shiny)
  • Experience with other reporting tools (Heatmaps, Video reporting (Brightcove, YouTube), Social media reporting etc.) - preferable

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