The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Economist is seeking an experienced analyst to provide insights to our marketing team. This is a new role within our Data and Insights team reporting to the Marketing Analytics Manager.
In this role you will be analysing data from our marketing activities across a range of digital channels and using it to influence all aspects of marketing decision-making. You will partner with marketing teams to help them understand the drivers behind the performance of their campaigns and shape their future strategy. You will work with the Marketing Analytics Manager and the Marketing teams to agree KPIs, establish appropriate reporting, explain the drivers behind changes in performance, and provide insight and recommendations. You will also analyse raw data held in our data lake relating to customers and their digital behaviour to help further optimize campaigns and identify opportunities to target more effectively. You will work with data scientists and technology teams to productionise the targeting opportunities you identify.
We are looking for candidates with prior experience performing data analysis to inform marketing decision-making, especially in channels such as paid search and paid social media. While experience analysing raw datasets in SQL/Python is essential, we are primarily seeking candidates with experience using insight to inform decision-making in marketing activity.
How you will contribute?
The ideal skills for this role are: