Senior Acquisition Analyst

Job Locations United Kingdom-London | United Kingdom-London
ID
2021-8218
Function
Data, Analysis & Insights

Introduction

The Economist Group logo

The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Economist is seeking an experienced analyst to provide insights to our marketing team. This is a new role within our Data and Insights team reporting to the Marketing Analytics Manager.

 

In this role you will be analysing data from our marketing activities across a range of digital channels and using it to influence all aspects of marketing decision-making. You will partner with marketing teams to help them understand the drivers behind the performance of their campaigns and shape their future strategy. You will work with the Marketing Analytics Manager and the Marketing teams to agree KPIs, establish appropriate reporting, explain the drivers behind changes in performance, and provide insight and recommendations. You will also analyse raw data held in our data lake relating to customers and their digital behaviour to help further optimize campaigns and identify opportunities to target more effectively. You will work with data scientists and technology teams to productionise the targeting opportunities you identify.

 

We are looking for candidates with prior experience performing data analysis to inform marketing decision-making, especially in channels such as paid search and paid social media. While experience analysing raw datasets in SQL/Python is essential, we are primarily seeking candidates with experience using insight to inform decision-making in marketing activity. 

Accountabilities

How you will contribute?

  • Collaborate closely with marketing teams to understand their needs
  • Work with data from partners and agencies relating to online and offline campaign performance
  • Analyse these datasets using a combination of tools, including SQL
  • Produce and communicate insight relating to campaign performance
  • Agree KPIs for measuring performance and establish appropriate reporting
  • Participate in strategic and tactical discussions and make recommendations based on insights you uncover
  • Work with marketing, technology teams and data scientists to define targeting criteria and support execution of campaigns based on those criteria
  • Participate in a test and learn culture that enables the marketing team to measure the
    incrementality and effectiveness of their campaigns

Experience, skills and professional attributes

The ideal skills for this role are:

  • Ability to examine data critically to extract meaningful insights
  • Ability to communicate findings clearly to non-technical colleagues
  • Experience producing insight from data related to marketing campaigns
  • Working knowledge of the marketing tools and technologies used by an organisation like The Economist (e.g. paid search, social media platforms, analytics, CRM systems)
  • Experience using SQL and/or Python for large-scale data analysis
  • Experience working in a media, digital subscription or online retail business is preferred but not essential
  • Experience using A/B testing tools to measure incrementality
  • A meticulous approach to all work, completed to high level of quality
  • A focus on the importance of data quality and availability
  • The ability to work under time pressure while providing high quality output
  • The ability to work on your own with conviction to prioritize workload
  • Excellent communication skills (written and verbal)
  • Team player
  • A professional, polite and positive demeanour

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