Partnerships Marketing Executive

Job Locations United States-NY-New York
ID
2022-8250

Introduction

The Economist magazine logo

 

The Economist Group is a global media company with a long-standing reputation built on trust and rigor in both the B2C and B2B markets. Dedicated to the pursuit of progress -- for individuals, companies and the world –  we have a footprint on five continents. 

 

The Audience Conversion team is at the heart of our subscriber acquisition marketing activity. Hence we are now hiring a Partnerships Marketing Executive and be responsible for generating profitable new subscriptions to The Economist, globally. 

 

The Partnerships Marketing Executive oversees all global Partnerships related projects initiated by the Acquisition team as well as managing Agent activity and other acquisition marketing campaigns.

Accountabilities

How you will contribute

  • Take ownership in the planning, executing and measurement of global marketing campaigns across Partnerships in addition to Direct Mail, Inserts, MGM and the management of subscriptions acquired via third party agents
  • Pro-actively seek out new partnerships and marketing opportunities that align with The Economist brand 
  • Optimise and benefiting from the highest level of service from our partnerships technology platform Points.com
  • Help to ensure that all channels meet monthly KPI targets across all regions and provide regular performance analysis updates
  • Assist the Associate Director in forecasting subscription starts and spend on a monthly and quarterly basis 
  • Work with internal creative teams to produce innovative, best in class offer-led creative
  • Show a keen understanding of brand marketing and the importance of producing creative that is “on brand”
  • Working as closely as possible with other paid and owned channel owners
  • Achieve channel targets and KPIs set with the Acquisition Director and Associate Director
  • Create a road-map of actions, and guidelines in order to achieve desired channel strategy and goals
  • Negotiate contracts with loyalty, travel and discount partners, globally
  • Liaise with the The Economist legal and data protection teams to create contracts with new partners
  • Provide on-going and timely marketing support to subscription agents for running promotions, communicating with them on a regular basis
  • Ensure campaigns are implemented on time, to budget and under quality controls
  •  

Experience, skills and professional attributes

The ideal candidate for this role will be / have:

  • Hands-on experience with developing partner relationships and negotiating commercials
  • Experience of developing global partnerships within the airline and hotel industries is preferable
  • Proactive approach to seeking out new partnership opportunities
  • Experience of working with a partnerships technology platform is preferable
  • Experience of multi-region and/or multi-channel campaign planning analysis and reporting is required
  • Excellent reporting and analysis skills at campaign level
  • Familiarity with applying a test and learn approach to different marketing campaigns
  • Ability to manage priorities and to work to tight deadlines
  • Keen interest in current affairs and keep up to date with global news
  • Cross-cultural sensitivity and the ability to perform effectively in an international environment
  • Highly fluent in written and spoken English and potentially one other language
  • A team player who is flexible and committed to reaching team goals and targets
  • Good communication, presentation and negotiation skills
  • Advanced knowledge of Excel, PowerPoint, Google Suite (Docs, Slides etc.)
  • Experience with analytics, tracking and attribution technologies (GA, Google Data Studio)

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