VP, Head of Research

Job Locations United States-NY-New York | United Kingdom-London
ID
2022-8701
Function
Data, Analysis & Insights

Introduction

 

The Economist Group logo

 

This is an exciting time to join the Data & Insights team at The Economist Group as we create a center of excellence spanning research, analytics and data science partnering with the whole group, including our core newspaper business, our Economist Intelligence Unit, Client Solutions and Events business.

Our purpose is to better understand and affect the behaviors of digital users, B2C customers and B2B clients at The Economist Group. We are value focused and outcome driven: we help drive growth and agility at every level, whether through informing strategic alignment and decisions, providing quick feedback loops to operators or creating data-based products, features and algorithms.

Reporting to the Group Chief Data Officer and part of the Data & Insights leadership team, the Head Of Research will build and lead a diverse, global, top tier research team. The team will design and execute user, customer and market research focused on delivering actionable insight and answering the core questions of the business in close partnership with our analytics and data science teams.

We’re looking for a leader who will create a vision that aligns with our growth strategy while building a top tier team to deliver on it, and shape a path forward for The Economist Group to increasingly leverage research-based insights and data

This position can be located either in New York of London

Accountabilities

 

  • Define and oversee consumer insights initiatives that lead to a deeper understanding of The Economist readers, digital users, subscribers and overall brand impact
  • Define and oversee market and client insights initiatives that lead to a deeper understanding of the markets, clients and opportunities relevant to our B2B business units
  • Build and lead a team of top tier Insights professionals who drive the research on our users and subscribers, develop an in-depth understanding of the markets we operate in and the evolving client needs across our business units, and represent the voice of our customers across the business
  • Hone your team’s storytelling abilities as they effectively interpret and share all kinds of data
  • Develop capabilities that make research cost effective and actionable, potentially including relationships with vendors in the B2C and B2B space, effective use of secondary research sources and tools, proprietary communities and panels, brand trackers, privacy-compliant methodology to match research results with analytics data, etc...
  • Lean into innovative techniques to advance the craft of user research, market research and consumer insights
  • Continually build bridges to firm up fruitful collaborations with senior leadership across the group, especially the marketing and product teams

 

 

 

Experience, skills and professional attributes

 

  • Strong strategic thinking, managerial and leadership skills along with extensive experience in the market research field across a variety of research methodologies, including substantial team management experience
  • Experience managing substantive departmental budgets/P&L
  • Demonstrated experience in developing and delivering successful strategic research initiatives in support of product development, marketing, and customer satisfaction in both B2C and B2B contexts
  • Direct experience leading primary research studies across various methodologies: online quant surveys, focus groups, in-depth qualitative interviews and ethnographies, online qual, mobile, and preparing and distributing both formal and informal analytical, interpretative reports.
  • Keen sense of when and how to best apply qualitative and/or quantitative research methods to get to the desired learning and make business decisions
  • Direct experience leading B2B research studies including competition research, buyer and user persona identification, expert and client interviews, quantitative surveys and secondary research sources, and combining all data points to answer business questions
  • Ability to help the team prioritize and successfully manage multiple projects and clients
  • Ability to work effectively with people, to gain internal respect, to build consensus and get buy-in from superiors, peers, and subordinates, and to form strong and trusting relationships with all stakeholders
  • Skilled in working across vendor partnerships negotiating contracts, establishing performance measures, and creating win-win relationships
  • Experience building a research team and collaborating with analytics and data science is a plus
  • Experience in a global subscription or membership-based business and knowledge of standard industry secondary sources is a plus

 

 

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