Marketing Executive (Contract)

Job Locations China-Shanghai
ID
2022-9040
Function
Marketing

Introduction

The Economist 2021 Logo

 

The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Economist Global Business Review is the first Chinese/English bilingual digital app from The Economist which was launched in 2015. Currently we are recruiting for a Marketing Executive (contract) to join the marketing team. The successful candidate will be based in Shanghai and be responsible for communicating directly with customers, operating the social media reader groups, bringing value-added services to paid subscribers, documenting and delivering processes and providing escalation support to marketing campaigns. The position is a six-month contract, which can be extended to a year, with the possibility of moving to a permanent role.

 

Accountabilities

How you will contribute:

  • Act as the first point of contact for all aspects of customer service, addressing escalated customer service complaints and effectively communicating emergent issues
  • Active in customer interactions including before & after subscription communications with subscribers and potential readers via chat, survey, data analysis etc.
  • Monitor all key customer behavior indicators and maintain all inbound and outbound customer service communications in line with brand standards
  • Document and feedback to the Product team to ensure proactive issue management of technical problems and minimizing the impact on subscribers
  • Utilize customer feedback, comments and suggestions to proactively drive improvements to existing engagement processes
  • Assist with daily operation and maintenance of GBR’s social media accounts, such as WeChat, Weibo, Learning community etc.
  • Work closely with marketing team to ensure our subscription service consistently exceeds customer expectations
  • Join and support the Marketing team with the planning and execution of regular online & offline marketing campaigns or other daily works

Experience, skills and professional attributes

The ideal skills for this role include:

  • Passionate in social media and digital marketing
  • In-depth understanding of social media platforms including WeChat community and Weibo, keen interest in trendy topics on social
  • Clear and efficient communication on social media platforms and communities
  • Experience writing documents, policies or communications to an exceptionally high standard
  • Competent in the use of customer relationship management system to help build and manage automated marketing programs
  • Excellent organizational skills and an ability to handle multiple projects, meeting deadlines through effective time management
  • Excellent reporting and analysis skills at campaign level
  • Excellent written and verbal communication skill in both Chinese and English
  • Video and audio editing skill would be a plus
  • Good team work spirit
  • Detail-oriented and results focused

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