Marketing Lead, Custom Events

Job Locations United States-NY-New York
ID
2022-9080
Function
Global Events

Introduction

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.


An opportunity has arisen for a motivated and experienced marketer to join The Economist as a Marketing Lead. The successful candidate will be based out of our New York office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of Custom Events. 


The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. The successful candidate will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity.


This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. The portfolio has experienced unprecedented growth over the last 18 months, and as a result we’re looking for a Marketing Lead who is eager to develop their skills and career fast.

Accountabilities

  • Develop and execute effective marketing campaigns for a range of events including webinars, long form digital events and live events, based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
  • Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process 
  • Set up thorough, results-driven marketing plans for each client with clearly defined timelines and deadlines
  • Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, on-boarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data 
  • Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience 
  • Develop a strong understanding of our products, customer and competitive landscape and translate these in to effective event marketing plans 
  • Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape 
  • Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly 
  • Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
  • Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

Experience, skills and professional attributes

The ideal skills for this role are:



  • Proven relevant marketing experience (e.g. direct and/or events marketing)

  • A Bachelor’s degree or equivalent recognised marketing qualification 

  • Excellent client and external stakeholder management skills

  • Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle

  • A strong understanding of the customer journey, acquisition process and digital marketing channels 

  • Self-motivated, naturally curious and a strong sense of personal accountability

  • Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent  (or equivalents) and back-end website editing tools like WordPress

  • Driven to explore new marketing tactics and optimise traditional channels 

  • Excellent written English and proof-reading skills with a commitment to standards of excellence with attention to detail

  • Commercially minded and highly motivated to exceed targets 

  • Campaign tracking, reporting and analytical skills at campaign and customer level


 


 


The expected base salary for this position ranges from $86,000-$90,300. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates may be eligible to receive a discretionary bonus based on role and level." (only use as applicable).

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